Bewakoof has collaborated with Google Cloud to bring the latter’s generative artificial intelligence (AI) and machine learning capabilities to its platform. The Indian brand unveiled the partnership at the Google Cloud Summit India, 2024. Bewakoof said it is using technologies such as Gemini AI to enable the creation of new content, including text, images, and code for the platform. One particular user-focused feature will be an AI T-shirt designing tool that lets users generate custom artwork.
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