LG smart TVs have reportedly begun showing advertisements to users on the screensaver screen. LG Ad Solutions, the company’s subsidiary focused on branded activities, announced this move earlier this month, and it appears that these ads have made it to the company’s smart TVs. Notably, the company highlighted that showing screensaver ads will make better use of the idle screen and engage users. The consumer tech company also said that showing these ads can increase clients’ brand awareness and perception.
Earlier this month, LG Ad Solutions announced the launch of Native Screensaver Ads, a full-screen advertising experience which activates on the home screen of LG smart TVs. The company added that this “ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into a valuable engagement opportunity.”