Adobe announced the general availability of the Adobe Experience Platform (AEP) AI assistant on Thursday. The AEP is a customer experience management platform using which businesses can monitor and analyse customer data and execute marketing campaigns for their products and services. The platform’s AI assistant was first previewed at the Adobe Summit in March 2024 and now it is available to businesses globally. The AI chatbot comes with analytical and content-generation capabilities to help automate certain operation workflows for businesses.
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Adobe Experience Platform
Adobe launched AI assistant in Experience Platform for global businesses to analyze customer data and automate workflows.