CMP Gadgets

Tag: business

  • Amazon MX Player: New Era of Ad-Supported Streaming

    Amazon has introduced its latest ad-supported video-on-demand service dubbed Amazon MX Player. It is the result of the merger of two OTT streaming services — MX Player and Amazon miniTV. Amazon says its new streaming platform will offer content across genres and languages. The company will continue to invest in original shows and films. Library of shows and films of both platforms will be available to viewers on Amazon’s latest streaming service.

    Amazon announced in a press release that the new video-streaming platform will offer hit shows. These include Aashram, Dharavi Bank, Campus Diaries, Bhaukaal, Raktanchal, Shiksha Mandal, Roohaniyat, and Jamnapaar. It will also feature a collection of Korean, Mandarin and Turkish shows dubbed in Hindi, Tamil and other Indian languages.

    Girish Prabhu, Head of Amazon Advertising India, made the announcement. He said, “Today we are bringing together the vast reach of MX Player. We are combining it with the advertising tech that leverages Amazon’s billions of customer signals. It’s about enabling all brands. This is not limited to those selling on Amazon. They can reach and deliver relevant advertising to a very large and engaged base across India.”

    The first mention of this deal surfaced in 2023. Reports indicated that Amazon entered into talks with the Tencent-backed firm. However, these talks fell through. Inc42 highlighted that this was an all-cash transaction. At the time, it was said that MX Player’s senior management would join Amazon following the completion of this deal.

  • Airtel: News

    Airtel on Friday announced that it was revising the price of its prepaid recharge plans and postpaid plans, with costs increasing by as much as 20 percent. The telecom operator said the new prices are part of its efforts to increase the mobile average revenue per user (ARPU). The tariffs for prepaid and postpaid data plans will be revised next week, according to the operator. The Airtel price hike comes hours after rival Reliance Jio announced new tariffs on Thursday, increasing the prices of its plans in the country.

    Once the new tariffs go into effect, Airtel prepaid customers will have to pay more to access the company’s data and calling plans. The telecom operator says that it is looking to increase the ARPU beyond Rs. 300 in order to remain profitable while continuing to invest in spectrum and network technology.

    You can refer to the table below to see the updated pricing for each plan. The annual Rs. 1,799 recharge plan and Rs. 2,999 plan will increase by Rs. 200 and Rs. 600, respectively. It’s worth noting that all prepaid recharge plans offer unlimited voice calls and up to 100 SMS per day, except the last three entries in the table as they are data add on packs.